If you go to the trouble of spending money on an app for your business, the last thing you want is for it to fail.
Many businesses create internal and external apps with the intention of improving their processes, operations, marketing, sales, and management. And they should.
Using apps to integrate your business processes is a proven way to use IT to improve business outcomes. However, if you spend time and money on an app that isn’t useful or one that doesn’t work for your users, you might as well have thrown your money in the trash.
At NSI, we’ve seen mistakes companies have made with their apps. Armed with this information, we can help keep your business app from being a failure so that it can be a success right out of the gate.
To make the launch of your app successful, you should let the things you shouldn’t do guide what you should do.
Here are mistakes businesses make that you should avoid:
If your company barrels forward with the idea of an app without sitting down to really evaluate what you need, your app is most likely doomed to fail.
Aligning your technology with your business goals is crucial. Thus, the first thing you should do is to look closely at the big picture of what problems you need to solve with your app.
Once you have a list of problems that your app needs to solve, you can go forward with creating a roadmap for your app related to your business goals.
If your app isn’t relevant to the problems it needs to solve, it’s useless.
It’s important to involve various stakeholders within your company in the decision-making stage to ensure that the app will actually solve real-life problems. Even if you’re investing in a ready-made app like Salesforce or HubSpot, it’s important that the people who will be using it within your company like the look and feel and find the interface useful for their needs.
Before you launch your app, you need to decide who the target audience is.
Is it an internal app for your employees or is it for clients and customers? Once you determine who the app is for, you can make a more focused app that will meet the target audience’s needs and expectations.
Not finding out what your competition is doing wrong and right with their apps is a huge mistake.
Looking at apps from your competition or that your competition is using internally has several advantages:
If you launch your app and don’t pay attention to and address what internal users or customers don’t like about it, you’ll lose their interest fast.
User feedback helps you learn what they expect, what they like, and what they don’t like. If you’re not making your users happy, they’ll stop using the app, take their business elsewhere, or download someone else’s app that will do what they want.
If you make mistakes when launching your app, your app may never recover.
Some launch mistakes that we often see include:
If you plan to implement a new business app for your company, it’s vital that you have a clear image of what you want to do with it and how it’s going to solve your company’s problems. A little bit of planning and listening goes a long way toward the successful launch of a new app.
At NSI, we have lots of experience with the types of apps that companies like yours use to meet their business goals. We’ve seen the types of mistakes that companies have made with failed apps and are ready to help ensure yours is a success from the start.
Contact us to ask any questions you might have or book a meeting to find out how we can help make your app launch more successful.